SURVEY: EDUCATION IN 2050
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QUESTIONS AND RESPONSES
Question: Our board makes dozens of appointments each year — to committees, external organizations, advisory groups. How do we decide who to appoint and when? -- Board Members in New York & Texas
TESBM: First, and this is more important than everything else on this topic: don’t allow appointments to become a distraction away from the board’s focus on student outcomes. Appointments commonly get used as political chips without regard for their impact on the board’s focus. Don’t allow that. If someone doesn’t have time to do their homework and be an effective school board member — reading the material and submitting questions in advance of board meetings, for example — then they don’t have time to serve on any appointments.
I'd start by challenging a common assumption. Most boards ask "who's most qualified" or "who deserves the slot." Those are the wrong questions. The real question is what kind of appointment this is — and there are two different kinds. Let's distinguish them.
If the appointment is directly aligned with the board’s adopted Goals and Guardrails — which is deeply and profoundly rare — then consider appointing a current board member if the position is recallable and if the board member is collaborative and honoring board norms (see above). Board members who are honoring the norms, by board officer judgment, are eligible for appointments. Board members who aren't? They should be allowed to focus on board work without distraction until they are.
If the appointment is not directly aligned with the board’s adopted Goals and Guardrails, consider appointing an interested community member — especially if that person would be a strong candidate to step in as a replacement if a current board member needed to resign. As a condition of accepting the appointment, ask them to attend a bi-monthly check-in with a board officer so they stay connected to and aligned with the board's work.
For every appointment, you need to know one thing in advance: does the appointee serve at the pleasure of the board, or are they locked in for a full term regardless? Your board services office should find that out before you present appointments.
And if you haven't adopted a set of norms for all board members, that's your actual first step. Only board members who are honoring those norms should be considered for appointments. Draft them with board member input, share them, and have everyone who wants to be considered sign a copy. If no board members meet the criteria, appoint a community member who does — or leave the seat empty. You can likely fill it later.
Question: What strategies help build trust when community divisions run deep? -- Board Member in Georgia
TESBM: Trust is not built by saying the right things or by trying to make everyone happy. It is built by predictable adult behavior over time (ie: honoring your word) that demonstrates an unwavering commitment grounded in clarity of purpose (ie: student outcomes focus). If the board gives its word but doesn’t honor it, consider community trust to be unobtainable. If the board doesn’t focus the majority of its time on student outcomes, consider community trust to be unobtainable. With those cornerstones in mind, here are strategies to consider:
Be relentlessly clear about why the school system exists. Communities fracture when people believe the system is serving someone else. Boards build trust when they consistently anchor decisions in a narrow, non-negotiable purpose: improving what students know and are able to do. Not programs. Not personalities. Not politics. Student outcomes. Clarity reduces suspicion because people can evaluate actions against a stable standard: did they focus their time on student outcomes or not.
Translate the community’s vision and values into written commitments.
Listening alone does not build trust; codifying what was heard does.
Effective boards gather input, then turn that input into a small set of adopted Goals (student outcomes) and Guardrails (community values that must be honored). Once adopted, those commitments become the reference point for decisions — especially the unpopular ones. Trust grows when people can see their vision and values reflected even when they don’t get their preferred outcome.
Create visible consistency between words and decisions. In divided communities, inconsistency is interpreted as dishonesty.
Boards build trust when:
The same priorities show up in agendas month after month
The same questions are asked regardless of who is speaking
The same standards are applied regardless of who benefits
In moments of division, predictability is not rigidity, it’s credibility.
Question: A parent contacted me with concerns about the principal trying to hold her child back for a year. They’re meeting with the principal this week and asked if I can join them for emotional support. Is that ok? -- Board Member in Massachusetts
TESBM: Your instinct to want to support this family and child is a healthy one. Now you’re just trying to figure out the most effective way to do so in your current role. That’s a wise thing to be curious about. To honor your commitment to children and their families, here are two things not to do and one thing to do.
Don’t ignore or belittle this request.
The family member is doing their job, which is to seek out support for their child’s needs. This is a thing to be celebrated; all of our children deserve to have family fighting for their well-being. So when they come to you, make sure they have the experience of being heard.
Don’t accept this request.
The moment a school board member arrives, the entire situation changes. That’s actually what the family member is counting on, which is why they invited you. Unfortunately, the way it changes isn’t what you want.
Imagine a teacher has 25 students — 20 who are right where they need to be and 5 who are struggling. In this scenario, what’s a common thing for the teacher to do with their time? If you’re thinking that they’ll often focus extra attention on helping the 5 get caught up, you’d be correct; that’s a very common approach. Now add to that mix a school board member showing up to advocate for a child who isn’t one of the 5. In this new scenario, what’s a common thing that happens with the teacher’s use of their time? If you’re thinking that they’ll often redirect their attention to match the influence of a board member, you’d again be correct.
What’s happened is that instead of the teacher’s time being deployed based on student need, it’s being deployed based on adult influence/intimidation. What the school system learns from this? Don’t focus on the needs of children, focus on the influence of adults. And the children who have greater needs but whose families have less influence? They’ll just have to wait at the back of the bus.
Whether it was your intention or not, that’s the scenario that most commonly plays out when you accept the request. That’s the school system you’re creating — one where the wants of adults trump the needs of children. So what to do instead?
Help families navigate the school system.
Be the system navigator the family and child need, but without directly inserting yourself into the situation. Help the family identify who the best staff to talk to are. Let them know that they have a right to bring someone with them — whether a professional with expertise or a fellow family member for moral support, they don’t have to go alone. And, importantly, let them know that if they’re dissatisfied with how things turn out, to come back to you and you’ll help them navigate to the next most appropriate person in the chain of command. Don’t offer to contact staff for them, but do offer to help make sure they contact the next best staff in the chain.
This approach avoids the mistakes of ignoring the request and of creating a toxic environment for children. In fact, feel free to write some version of this down in your policy manual so that it’s just standard operating procedure.
When families come to you, you have an obligation to render support. But the ideal support doesn’t relegate some children to the back of the bus in the process.
INTERESTING READS & LISTENS
Here’s why community engagement matters in problem solving, increasing impacts and avoiding top-down mistakes.
Explore themes of collaboration, innovation, and the future of education with insights from ASU-GSV’s President, Tiffany Taylor.
BOARD MEETING ANALYSIS
A subscriber asked us to watch the December meeting of a school board in North Carolina. Here are the highlights from the Board of Education Business Meeting:
Total Minutes: 169mins
Minutes Focused on Student Outcomes: 6mins
Key Topics: Policy modifications, Community concerns, Reports, Consent agenda approvals
What Coach Celebrates:
The board has formally adopted a Student Focused Outcomes Governance structure and continues to place Goal and Guardrail monitoring on the agenda.
Meeting procedures were orderly, and transitions between agenda sections were efficient.
What Coach Recommends:
Significantly increase the amount of time devoted to Goal monitoring, with a clear expectation of board questioning focused on strategies, measures, and results.
Shift lengthy adult-input reports to written form to reclaim meeting time for student outcomes discussions.
Establish a predictable cadence and protected time block for Goal monitoring to move toward the 50% student outcomes focus standard.
UPCOMING OPPORTUNITIES
Effective Meeting Disruption Management
Have some of your meetings gotten a bit challenging to manage. Have tempers flared or things been said that can’t easily been taken back? Whether those decorum challenges are coming from staff, community members, or board members, there are more and less effective ways to management the disruptions. Let’s get into it together.
11am central on Friday, July 10, 2026
Did you miss last month's 30-minute free webinar? Email Greg for a make-up session on any of our growing list of topics, including governance policy, delegation policy, effective budgeting, superintendent evaluation, professional services management, strategic planning, consent agendas, and more.
BONUS MATERIALS
For paid subscribers, here are links to additional resources (to gain access to the links below, please consider subscribing):
Additional details about the analyzed meeting:
Board Meeting Video
Meeting Agenda
Strategic Plan
Time Use Analysis
Guidance documents related to this issue:
Effective Conflict Navigation
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